A short walk from the E Line's Palms Station, work has commenced for a multifamily residential complex from local real estate firm Geneva Street Partners.

3521-3537 Hughes AvenueUrbanize LA

In 2022, the developer cleared a series of homes and duplexes from the half-acre project site at 3521-3537 Hughes Avenue, where Los Angeles Planning officials have approved the construction of a new six-story building featuring 40 one-, two-, three-, and five-bedroom apartments above semi-subterranean parking for 49 vehicles.

Project entitlements include Transit Oriented Communities incentives to allow a larger building than permitted by the property's zoning. In exchange, Geneva Street Partners is required to set aside four of the apartments as deed-restricted affordable housing.

HBA is designing the project, now named Geneva at Expo - which is depicted in renderings as a contemporary low-rise structure. Architectural plans show a fitness center, a community lounge, and an outdoor deck located at its sixth floor.

3521-3537 Hughes AvenueGoogle Maps

Geneva Street Partners, which is based in Century City, is also developing a larger mixed-use building with 54 apartments and retail space at 9900 Venice Boulevard.

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