Two days after filing plans for a 77-story tower in Downtown Los Angeles, Chinese developer Shenzhen New World Group is now pursuing a major expansion of a hotel near Universal Studios.

The latest project, filed earlier today with the City of Los Angeles, calls for the construction of a 31-story, 293,000-square-foot tower featuring 551 hotel rooms at 333 Universal Hollywood Drive.  The roughly 8.6-acre site is already home to the Sheraton Universal Hotel, a 20-story, 451-room which New World Group purchased in 2011 for $90 million.

Other requested entitlements include a conditional use permit for alcoholic beverage sales and on-site consumption at the proposed building's ground floor, outdoor patio, and rooftop deck.

Additional details about the proposed development are unclear.

The project emerges just six months after the owner of the adjacent Hilton Los Angeles/Universal City hotel announced plans for its own expansion, which would consist of a 15-story, 365-room tower.  NBCUniversal, which owns the adjacent theme park, also has entitlements to construct two 500-room hotels surrounding the resort through a master plan approved in 2012.