Perla on Broadway, located at the southeast corner of 4th Street and Broadway, is billed as the Historic Core's first new residential high-rise in more than a century. The 35-story building includes 450 residential units atop a podium structure containing parking and approximately 7,000 square feet of ground-floor commercial space.
Asking prices at Perla range from the high $400,000s for 460-square-foot studio units to as much as $1.5 million for 1,400-square-foot "sky homes," on the tower's upper floors. The mix of studio, one-, and two-bedroom units include open-concept floor plans, in-unit washer-dryer sets, and floor-to-ceiling windows.
Half of the condominimums have already sold, according to SCG America.
CallisonRTKL designed the roughly $320-million high-rise, which incorporates nearly 50,000 square feet of open space amenities. Terrace decks on the 7th and 11th floors include a garden, a swimming pool, a spa, and an open lawn. Additionally, the tower is capped by a rooftop deck, and includes interior amenities such as a fitness center, and a media room.
“The building expresses the historic context of Broadway and DTLA’s Historic Core within a completely modern building,” said CallisonRTKL senior vice president Daun St. Amand in a prepared statement. “This is the first high-rise on Broadway in a century. So the façade honors that legacy with references such as the texture of historic stone cladding like that of original skyscrapers.”
The building's interior, designed by Hirsch Bedner Associates, includes materials and patterns that mimic 1920s Art Deco designs. The most prominent example is the tower's four-story atrium, which includes brass, glass, and metal-fluted walls lit with LED lighting.
Other members of the project team include Annie Wharton Art Consulting, general contractor Swinerton, structural engineering firm Thornton Tomasetti, landscape architect Studio MLA, and civil engineering firm Psomas.
For more information on Perla, visit the project's official website.
While the tower may be the first new high-rise in Downtown's Historic Core in decades, it is not the only ground-up project in development nearby. One block east on Spring Street, construction is nearing completion for a new citizenM hotel, while a Cambria Hotel is now being built in the shell of a 1920s parking garage.
Additional residential towers are also planned by other property owners, including Equity Residential, which has secured entitlements for a 31-story apartment building a block west at 4th and Hill Streets. Two blocks north at 2nd and Broadway, Tribune Real Estate Holdings is planning a 56-story tower above Metro's new Historic Broadway Station, which is being built as part of the Regional Connector subway.
- Perla (Urbanize LA)