The operator of Pasadena's Rose Bowl has announced plans for an $80-million renovation of the iconic stadium.

South End Zone Field ClubRose Bowl Legacy Foundation

The announcement, which came from the Rose Bowl Operating Company and its non-profit partner the Rose Bowl Legacy Foundation, aims to complete a slew of targeted improvements in advance of the 2028 Summer Olympics, when the stadium is scheduled to host soccer matches. They include:

  • a new field-level club in the south end zone;
  • improved bowl seating;
  • a new video board which would be one of the largest in the country; and
  • other infrastructure improvements.

“Thanks to the leadership of the Rose Bowl Operating Company Board of Directors and due to the tireless efforts of the Rose Bowl Legacy Foundation Board and Advisory Boards, the Rose Bowl Stadium has never been better positioned to thrive. These investments will help ensure that we remain one of the most dynamic football, soccer, concert and festival venues in the world.” said Rose Bowl Operating Company chief executive officer Jens Weiden. “The silent fundraising phase of the campaign was outstanding and thanks to the incredibly generous donors to Legacy, and key commitments from our Stadium partners, six of the eight projects are already fully funded or completed.”

South End Zone Field ClubRose Bowl Legacy Foundation

Construction is expected to occur in two phases, the first of which would wrap up in 2026 and the second shortly before the Olympics. Infrastructure improvements and the end zone field club are expected to be in the first phase, while improvements to the bowl seating and the installation of the video board will be in the latter phase.

The project also includes several recent upgrades which were already completed in advance of UCLA's move to the Big Ten, including:

  • the refurbishment of the Rose Bowl marquee sign;
  • east side safe standing sections; and
  • a new sound system.

South End Zone Field ClubRose Bowl Legacy Foundation

Changes to the Rose Bowl are comparatively modest to USC's overhaul of Los Angeles County's other historic stadium - the Los Angeles Memorial Coliseum. USC spent approximately $315 million on renovations to the Exposition Park landmark, completing work in 2019.

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