Just south of Plummer Park in West Hollywood, a pool supply store and an adjoining parking lot have made way for a new multifamily residential development with ground-floor commercial space.
Excavation work is now complete at 7424 Santa Monica Boulevard, where the City of West Hollywood has approved the construction of a five-story building featuring 40 studio, one-, two-, and three-bedroom apartments atop 2,000 square feet of ground-floor retail space and a 47-car basement garage.
Designed by Pasadena-based architecture firm Adept Urban, the project was described in a 2019 report to the West Hollywood Planning Commission's Design Review Subcommittee as having a "castellated" appearance, with white framing at the top three levels floating above the second floor, separating it from the ground level.
Renderings depict a contemporary podium-type building with multiple amenity decks at the roof level, supplementing private balconies planned for each residential unit.
The project site is owned by 7428 Santa Monica, LLC, a Los Angeles-based entity linked to local real estate development firm Vitruvian Management.
The development site sits three blocks east of the former site of a car wash at 7617 Santa Monica Boulevard, where LaTerra Development is in the midst of construction of a similar mixed-use apartment complex.