A draft environmental study published last week by the City of Los Angeles represents the latest step forward in developer Holland Partner Group's quest to build a mixed-use project featuring housing and retail across the street from The Grove and the Original Farmer's Market.

View looking east from Town & Country parking lotMVE + Partners

The proposed development, named for its location near the southeast corner of 3rd Street and Fairfax Avenue, would replace the eastern half of the Town & Country shopping center with a new eight-story edifice featuring 331 apartments above approximately 84,000 square feet of commercial space and parking for 996 vehicles in a two-level subterranean garage and a three-level podium facing the rear property line.

Holland Partner Group is planning a mix of studio, one-, two-, and three-bedroom apartments in the 3rd & Fairfax development, which would be accompanied by a new grocery store - adjacent to an existing Whole Foods and a CVS Pharmacy - as well as general purpose retail and restaurant space.  As the development does not rely on density bonus or Transit Oriented Communities incentives, no affordable units are currently proposed.

MVE + Partners is designing the podium-type building, which would rise approximately 100 feet above ground level.  Plans call for a contemporary exterior, using a series of setbacks and cutouts to reduce the building's mass facing Fairfax Avenue, as well as a neighboring elementary school to the south.  A series of courtyards and amenity decks are proposed for use by residents.

View looking southeast from 3rd and FairfaxMVE + Partners

The project's environmental study points to a roughly 32-month construction period for the complex, inclusive of the demolition of the existing buildings on the property.  However, a precise start date for the project will depend on the certification of the environmental impact report and full approval by the City of Los Angeles.

Although the 3rd & Fairfax development is among the largest developments planned for the Mid-Wilshire and Beverly Grove neighborhoods, the current plan for the Town & Country site has been pared back from an original submittal in 2018, when Holland Partner Group had planned the project as a 19-story high-rise with more than 380 residential units.

Holland Partner Group, which is headquartered in Washington state, is also developing large mixed-use and multifamily residential buildings at sites in Koreatown, East Hollywood, Echo Park, Long Beach, and San Pedro.

6300 W 3rd StreetCity of Los Angeles