After turning over a new architectural leaf with his upcoming Broadway Palace development, it appears that Geoff Palmer is now jumping into the adaptive reuse game.

A document from the Downtown Los Angeles Neighborhood Council has revealed that the Beverly Hills-based developer intends to convert the original headquarters of the Southern California Gas Company into a mixed-use complex featuring live-work lofts and pedestrian-oriented commercial space.  The seven-story structure, located at 950 South Broadway, would include 30 residential units, a rooftop amenity deck, and approximately 7,500 square feet of commercial floor area split between its basement and ground levels.

Designs from Santa Monica-based Killefer Flammang Architects would restore the seven-story building to its original 1913 appearance.  A series of facade alterations made during previous decades would be removed, allowing for the installation of metal balconies and a decorative cornice along the building's roofline.  Exterior finishes would include smooth white plaster and glass fiber reinforced concrete.

According to the website Gastorical, the Southern California Gas Company occupied the building at 950 South Broadway until 1937, when it merged with the competing Los Angeles Gas & Electric Company.  Afterwards, the combined organization conslidated its operations within the Los Angeles Gas Company's more modern headquarters at the intersection of 8th and Flower Streets.