A late 1920s office building on the Hollywood Walk of Fame is slated to be converted into a hotel, according to plans submitted yesterday to the City of Los Angeles.
The Palmer Building, located at 6360-6366 Hollywood Boulevard, is slated to be renovated and expanded as part of a mixed-use project proposed by Orange County-based Artist Guild Hotels. The completed development would include 87 guest rooms as well as a rooftop pool, terrace decks, and numerous food-and-beverage venues.
“The Palmer Building has gone through some very rough times over the past few years and we’re excited to have the opportunity to revitalize the building," said Daniel Hyde, President of Artist Guild Hotels in a news release.
The proposed project, designed by architect Hilda Rodriguez, would include a seismic retrofit of the Palmer Building and the restoration of its blade sign. Additionally, plans call for the new construction of a terraced, ten-story structure within the Palmer's existing footprint.
“We’ve worked very closely with our preservation team to identify, retain and preserve the building’s character defining features and to design an addition that is compatible with but distinct from the existing building,” said Rodriguez in a statement. “As a contributor to the nationally registered Hollywood Boulevard Commercial and Entertainment District, we believe the Palmer Building is vital to Hollywood Boulevard’s historic fabric and we are honored with an opportunity to ensure the Palmer Building’s character and history are preserved.”
The Palmer Building was developed by Dr. E.O. Palmer, an early investor in Hollywood and a founder of the Hollywood Chamber of Commerce. The Classical Revival-style structure has been home to a number of print publications in decades past, including the Los Angeles bureau of the Associated Press.
Plans for the Palmer Building emerge as the City of Los Angeles consider a remake of the Walk of Fame which could include expanded sidewalks and bike lanes along the 1.3-mile corridor.
Several hotels are in development nearby, including the Whiskey Hotel, which broke ground earlier this year near the intersection of Hollywood Boulevard and Wilcox Avenue, and another planned at La Brea Avenue.
- Hollywood (Urbanize LA)