Across the street from Whole Foods Market in Venice, a 1960s home turned commercial building is set to make way for new housing and commercial uses.

This week, Marjan Sarshar of Amadora Heights, LLC, the founder of Kreation Organic Juice, filed an application with the Los Angeles Department of City Planning seeking approvals to redevelop a parcel at 726 Rose Avenue with a new four-story building featuring 10 apartments above approximately 2,500 square feet of ground-floor restaurant and office space. Plans also call for a 30-car subterranean parking garage, which would be accessed via a rear alley.

North and south elevationsm_Royce Architecture

Requested project entitlements include density bonus incentives to permit a larger structures than otherwise allowed by zoning rules. In exchange, two of the new two-, three-, four, and five-bedroom apartments are to be set aside as deed-restricted affordable housing at the very low-income level.

Venice-based m_Royce Architecture is designing the 726 Rose, which is shown in renderings as a contemporary low-rise structure clad in stucco, metal panels, and concrete. Floor plans indicate that amenity decks would be located at the rooftop and the podium level.

726 Rose AvenueGoogle Maps

The project's entitlement pathway will require the approval of the City Planning Commission.

Plans for the site just west of Lincoln Boulevard come just months after Venice Community Housing's completion of the Rose Avenue apartments next door. That building includes 35 units of permanent supportive housing, as well as offices for its developer.