A family that has owned a parking lot near Hollywood & Highland for more 30 years is now seeking to redevelop its property with multifamily housing and retail.

The proposed mixed-use project, called The Bonnie Hollywood, is slated to rise at 6831 Hawthorn Avenue.  Plans call for the construction of an eight-story structure featuring 137 rental apartments above roughly 1,200 square feet of ground-floor commercial space and an underground parking garage.

"There are few intersections in Los Angeles more iconic than Hollywood and Highland," said Patrick Winters, president of Nadel Architects, in a prepared statement.  "The Bonnie is designed to pay homage to Hollywood's architectural history and context, while meeting the ongoing test of time by expressing a strong architectural identity of its own."

Renderings of the proposed development depict a contemporary podium-type structure, which would have an L-shaped footprint wrapping a pool deck.  Other proposed amenities include a rooftop deck and a gym.

The project, which will include some three-bedroom apartments, is seeking entitlements through the Transit Oriented Communities guidelines, which permit larger, denser developments near major bus and rail stations.  In exchange for the incentives, a total of 14 apartments would be set aside for rent by extremely low-income households.

The Bonnie is being developed by Michael Nazzal, whose family purchased the parking lot just south of the El Capitan Theatre more than 30 years ago.  The family intends to retain ownership of the building following construction, according to a news release.

The development site sits just west across Highland Avenue from a handful of similar mixed-use and multifamily residential projects, including Mill Creek Residential Trust's Modera Hollywood complex and a micro-unit apartment building which recently broke ground at Hawthorn Avenue and McCadden Place.

A block north, Gaw Capital USA and DJM recently announced plans for a $100-million renovation of the Hollywood & Highland Center which would convert the upper floors of the fortress-like complex into offices for rent.