A new development could rise at the western gateway to the Hollywood Walk of Fame, according to plans submitted yesterday to the City of Los Angeles.
The project, slated for a half-acre site at 1700-1710 N. La Brea Avenue, calls for razing a small commercial building to make way for the construction of a nine-story hotel. The 70,000-square-foot structure would include two restaurants at its ground floor.
Requested entitlements for the project include a zone change, a height district change, and a master conditional use permit for alcohol sales.
City records list the project applicant as Jayesh Kumar.
The development site sits just across the street from the Mosaic Church, which occupies a prominent site at the northwest corner of La Brea and Hollywood Boulevard. The non-denominational church was once slated to make way for Horizon Hollywood, a mixed-use development proposed in a joint venture between the LeFrak Organization and Kennedy Wilson.
Plans to raze the existing structure - which opened in 1960 as the Fifth Church of Christ, Scientist - prompted outcry from preservationists, as well as City Councilmember David Ryu, who initiated proceedings to designate the building a Los Angeles Historic-Cultural Monument.
The City Council eventually voted to landmark the structure in late 2015, and plans for Horizon Hollywood were put on hold shortly afterward. As of April 2019, the project's entitlement application has been terminated by the City of Los Angeles.
- Hollywood (Urbanize LA)