Last summer, the Googie-style Madison Car Wash in West Hollywood unceremoniously bit the dust. Now, a mixed-use development from a local real estate investment firm is poised to rise in its place.
View looking northeast from Santa Monica BoulevardOfficeUntitled
Los Angeles-based LaTerra Development has initiated shoring and grading activities at 7617 Santa Monica Boulevard, where the City of West Hollywood has approved the construction of a new four-story building containing 71 studio, one-, and two-bedroom apartments above 9,240 square feet of ground-floor commercial space and semi-subterranean parking for 177 vehicles.
As a condition of approval, LaTerra is required to set aside 11 of the apartments as deed-restricted affordable housing at the very low-income level.
Office Untitled is designing 7617 Santa Monica, which is depicted on the firm's website as a reinterpretation of the courtyard apartment buildings common throughout Los Angeles County.
Aerial view looking northeastOfficeUntitled
"In a typical courtyard building, the maximum building envelope and perimeter are maintained while the center is reduced by the courtyard. Here, exterior circulation and outdoor spaces become amenities for residents," reads a design narrative. "In 7617, the perimeter volume is broken and shifted inward at two points along its edge. This reorganizes the large main courtyard into two smaller courtyards facing outward, which breaks down the overall massing and creates multiple common outdoor spaces. Protecting the interior courtyards from the noise generated along the boulevard, the massing."
Architectural plans show that building will include an exterior of corrugated metal panels and fiber reinforced cement. Above-grade parking is planned toward an alley along the northern property line.
An environmental study conducted for 7617 Santa Monica estimated that construction of the project would occur over an approximately 30-month period.
Site preparation at 7617 Santa Monica BoulevardUrbanize LA
LaTerra, in addition to its new development in West Hollywood, is also developing mixed-use and multifamily residential buildings in Los Feliz, Downtown, Santa Monica, and Mar Vista.
- 7617 Santa Monica Boulevard (Urbanize LA)
