The citywide housing incentives adopted earlier this year by the City of Los Angeles will be used to develop new apartments on the border between Hollywood and West Hollywood.

1302-1308 N. Martel Ave. and 7617 W. Fountain Ave.Google Street View

The proposed project from Generation Real Estate Partners, slated for a site at 1302-1308 N. Martel Avenue and 7317 W. Fountain Avenue, calls for razing three existing homes to clear the way for the construction of a new five-story building featuring 47 studio, one-, two-, and three-bedroom apartments with parking for 16 vehicles.

In exchange for a Transit Oriented Incentive Area development bonus, six of the proposed apartments would be set aside for rent by very low-income households.

Kevin Tsai Architecture is designing the project, which is shown in plans as a contemporary low-rise structure with a rooftop amenity deck.

1302-1308 N. Martel Ave. and 7617 W. Fountain Ave.Google Maps

Generation Real Estate Partners, in addition to the new Hollywood project, has developed affordable housing in Sawtelle and mixed-income apartments in Fairfax.

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