At the former site of the Madison Car Wash in West Hollywood, construction has entered the home stretch for The Charlie, a new multifamily residential complex from LaTerra Development.

View looking northwestUrbanize LA

The project, located at 7617 Santa Monica Boulevard, consists of a four-story building that will feature 71 studio, one-, and two-bedroom apartments atop roughly 8,700 square feet of ground-floor commercial space. Plans also call for parking for 177 vehicles in a semi-subterranean garage.

LaTerra entitled the site using density bonus incentives to permit a larger structure than otherwise allowed by zoning rules at the time. In exchange, 11 of the apartments must be set aside as very low-income affordable housing.

View looking northeast from Santa Monica BoulevardOfficeUntitled

OfficeUntitled is designing the complex, which is clad in metal panels. A project page from the firm's website describes it as a reinterpretation of the courtyard apartment buildings common throughout Los Angeles County.

"Highlighting a dynamic play between materials, the building massing is divided into three parts; the volumes running east/west are clad in a light corrugated metal, and the volumes running north/south are clad in a dark corrugated metal, creating an alternating set of volumes around the perimeter," reads a design narrative. "The central volumes are clad in a third accent material that is also used in the 'cuts' of the balconies. Introducing additional amenity space, the design’s massing is reduced along the west and north edges to create additional outdoor spaces, including the pool deck and a landscape buffer facing the residential zones to the north."

View looking northeastUrbanize LA

LaTerra, in addition to its new development in West Hollywood, has built mixed-use and multifamily residential buildings in Burbank and several other cities in Los Angeles County.

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