Nine months after breaking ground at the former site of the Friars Club in Beverly Hills, construction is ramping up for the Rosewood Residences.

An orange crane is now in place at 9900 Santa Monica Boulevard, where New York-based Nahla Capital and Los Angeles-based GPI Cos. are partnering on a $100-million project which will consist of a four-story building featuring 17 condominiums above 12,000 square feet of ground-floor commercial space. Plans also call for parking for 148 vehicles.

Pool deck at the Rosewood Residences Beverly HillsThe Boundary

At the time the project started work in mid-2022, the units at the Rosewood Residences were anticipated to command sales prices as high as $40 million - a figure which would be record setting for L.A.'s condo market. The property, named for operator Rosewood Hotels & Resorts, would offer a mix of two-, three-, four-, and five-bedroom dwellings, ranging from roughly 3,000 to 7,000 square feet in size.

Plans for 9900 Wilshire site have evolved since the project was approved in 2020. At the time, the building was set to include 25 smaller condominiums, ranging from 1,124 to 4,044 square feet in size.

Construction at 9908 W Santa Monica BoulevardUrbanize LA

New York-based architect Thomas Juul-Hansen is designing the Rosewood Residences, while MVE + Partners serving as executive architect. The luxury complex is intended to provide direct elevator and stairway access into each residence, which will share a pool and fitness center.

The project will offer new competition to another hotel-associated project in Beverly Hills: the new Mandarin Oriental Residences at 9200 Wilshire Boulevard. Additionally, more than 350 high-end condos are also proposed as part of the massive One Beverly Hills complex across the street.

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