Affordable housing proposed at 4537 W. Santa Monica Blvd. in East Hollywood

A pair of small commercial buildings that most recently housed a coin laundry business in East Hollywood could be razed and redevelopment with affordable housing, per a recent application to the Los Angeles Department of City Planning.

Visionary Development Group, a company led by former professional basketball player Terry Harris, is seeking approvals for the construction of a new seven-story building at 4537-4345 W. Santa Monica Boulevard. The project would include 90 studio, one-, and two-bedroom apartments atop 836 square feet of ground-floor commercial space and no on-site parking.

4537-4345 W. Santa Monica BoulevardGoogle Street View

The project, which was submitted for approvals via the pathway created by the Mayor's Executive Directive 1, would be reserved for rent entirely by low- and moderate-income households. That restriction makes the project eligible for density bonus incentives permitting a larger building than would normally be allowed by zoning rules.

Kevin Tsai Architecture is designing the mixed-use project, which is shown in a rendering as a contemporary low-rise structure with a pair of large rooftop amenity decks.

4537-4345 W. Santa Monica BoulevardGoogle Maps

The project site is located to blocks to the east of Metro's Vermont/Santa Monica Station, which has spurred a handful of larger mixed-use and multifamily residential developments along Santa Monica Boulevard.

Visionary Development and Kevin Tsai Architecture are also working on a trio of similar affordable housing developments in the Echo Park neighborhood.

Follow us on social media:

Twitter / Facebook / LinkedIn / Threads / Instagram