For years, developers have eyed industrial opportunity sites flanking Metro's La Cienega/Jefferson Station as new opportunities for housing and other commercial projects. Now, a property owner roughly a quarter-mile south is looking to get in on the action.
Earlier this week, Farzad Nourollah of FN Property Investments, LLC submitted an application to the L.A. Department of City Planning seeking approvals to redevelop the L-shaped, .81-acre site located at 5760 W. Obama Boulevard and 3610 S. La Cienega Boulevard. The proposed project calls for razing existing parking and commercial buildings, clearing the way for the construction of a new six-story edifice featuring 126 studio, one-, and two-bedroom apartments above approximately 20,250 square feet of ground-floor commercial space. Plans also call for 165 parking stalls, to be located at the ground floor and in two basement levels.
Requested entitlements include density bonus incentives, permitting more housing and a larger building than zoning rules would typically allow for the site. In exchange, Nourollah has proposed to set aside 15 of the new apartments as deed-restricted affordable housing priced for very low-income renters.
Daryoush Safai is designing 5760 Obama, which is shown in a rendering posted to the architect's website as a contemporary low-rise structure painted orange and white. Architectural plans indicate that the building would incorporate a rooftop deck, a central courtyard with a swimming pool, and numerous private balconies. Additionally, the building would pare down in height toward its southerly property line to account for the adjacent single-family zone.
The proposed project, if built, would follow Carmel Partners' 1,200-unit Cumulus complex on Jefferson Boulevard to the north, as well as a new 13-story, 260-unit apartment building planned as part of a Lendlease's 3401 La Cienega Boulevard development. Companies such as Samitaur and Lincoln Property Company have also targeted nearby sites to the west for new office campuses.
- Baldwin Hills/Crenshaw (Urbanize LA)