The new project, submitted recently to the L.A. Department of City Planning for review, would rise from a property located at 3100 Wilshire Boulevard, which has been developed with a three-story commercial building since 1939. Crescent Heights intends to the facade of the existing structures, as well as nearly two thirds of its interior, while razing rear-facing portions of the building and an adjoining parking lot to clear the way for the construction of a new 34-story tower which would feature 297 apartments above a 410-car garage in six subterranean levels and seven above-grade levels. Remaining floor area from the existing building would be converted into approximately 7,100 square feet of retail and restaurant space, as well as amenities, a leasing office, and a lobby.
Crescent Heights is pursuing entitlements using the Transit Oriented Communities incentives to permit greater density than would otherwise be allowed on the property. In exchange, 33 of the proposed studio, one-, two-, and three-bedroom apartments would be set aside for rent as affordable housing at the extremely low-income level.
Hartshorne Plunkard Architecture, whose work is frequently showcased in Urbanize Chicago, is designing 3100 Wilshire. Plans describe the tower as rising approximately 393 feet to its apex, with the tower's mass set back from the street behind the existing facade. Above-grade parking would likewise be largely masked by the existing construction, and capped by a seventh-floor amenity space. Other open spaces for residents would be located at the roof level.
The proposed tower is the latest in a recent series of high-rise buildings in the works for the blocks surrounding Wilshire between Lafayette Park and Wilshire/Vermont Station, following the 25-story Kurve on Wilshire, UDR's 3033 Wilshire development, and Holland Partner Group's Hallasan project. Koreatown mainstay Jamison Services is also planning two smaller podium-type apartment complexes along the same stretch of Wilshire.
The existing construction, which is eligible to be listed in the California Register of Historic Places, is located on a site once occupied by the home of Ruben Shettler, a millionaire credited with inventing the friction clutch. The property was subsequently redeveloped with commercial buildings, and eventually the three-story structure which remains to this day.
Crescent Heights, which started off developing smaller-scale projects in Los Angeles more than 30 years ago, has long since moved on to building some of the region's largest buildings. Its portfolio includes the Ten Thousand apartment tower in Century City, two high-rise buildings planned next to the Hollywood Palladium and a proposed 70-story apartment tower which would rank as the city's tallest residential building when completed.
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