Last year, CIM Group acquired one of the white whales of real estate in West Hollywood - the increasingly inexplicable Cemex Hollywood Concrete Plant. Now, the Mid-Wilshire-based developer is looking to turn the site into what may be the city's future tallest building.

View of the CEMEX plant on La Brea Avenue in HollywoodGoogle Street View

Wehoville reports that a community meeting held last week offered a first glimpse at the project CIM has planned for the site, which is named 1000 La Brea for its address. The proposed development calls for clearing the Cemex site, making way for a towering 34-story building featuring 514 apartments on its upper floors - roughly 25 percent of which would be designated as affordable housing.

At street level, the proposed apartment complex would include approximately 30,000 square feet of commercial space, dedicated to a grocery store. Other elements of the project include parking for 674 vehicles and 393 bicycles.

Ground-level view of 1000 La Brea via WehovilleCIM Group

Large Architecture is designing 1000 La Brea, which would orient its height toward the southern side of the property, adjacent to Romaine Street. To the north, the building would scale down in height, providing a transition toward the vertical profile of the hotel complex which CIM is planning next door at 1040 La Brea Avenue. Renderings show a series of setbacks on the towers, each capped by an amenity space.

According to Wehoville, the project will be the subject of public meetings in conjunction with its environmental review process starting this summer, with hearings before the West Hollywood Planning Commission and City Council expected in the first half of 2024.

Ground-level view of 1000 La Brea via WehovilleCIM Group

CIM Group, which owns a number of properties along the segment of La Brea Avenue which divides the City of West Hollywood from Los Angeles, has gradually developed a series of apartment buildings, shops, restaurants, and office buildings leased by satellite radio provider SiriusXM and Kaiser Permanente. Its future plans for the area also include yet another office complex on the eastern half of the Cemex property, which falls within L.A. city limits.

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