An ambitious proposal which calls for redeveloping properties near the Hollywood Walk of Fame with housing, offices, and retail space has been approved by the Los Angeles City Planning Commission.

Hollywood Central, planned by Rick Selby through the entity J+J Hollywood, LLC, involves parcels located to the south of Hollywood Boulevard at its intersections with Las Palmas Avenue and Cherokee Avenue. Two sites are included in the project, with address ranges 1610-1638 N. Las Palmas Avenue, 1623-1645 N. Cherokee Avenue, 1638-1644 N. Cherokee Avenue, and 6626-6636 W. Hollywood Boulevard. A full buildout of the plan would result in a total of 633 residential units with offices, retail, and parking.

View from Las PalmasStudio One Eleven

The western property, Site 1, spans between Las Palmas Avenue and Cherokee Avenue. Plans call replacing a commercial building and a surface parking lot with new structures containing a combined sum of 393 studio, one- and two-bedroom layouts (with 40 restricted to rent by very low-income households in exchange for density bonus incentives). Specific project elements include:

  • a seven-story, 87-foot-tall building featuring 46 residential units above 4,392 square feet of ground-floor commercial space;
  • a 15-story, 182-foot tall building with 281 residential units and 30,200 square feet of commercial space; and
  • a seven-story, 78-foot tall building with 66 residential units above 7,689 square feet of ground-floor office space.

View of Site 2 from Hollywood BoulevardStudio One Eleven

The eastern property, Site 2, sits across Cherokee Avenue and would contain:

  • a new 13-story, 154-foot-tall building with roughly 30,000 square feet of office and restaurant space below 240 residential unit - including 27 apartments which would be restricted to rent by very low-income households; and
  • two existing structures fronting Hollywood Boulevard, which would be retained.

Studio One Eleven is designing the project, which would consist of contemporary mid-rise structures clad in materials including brick, stone, and metal. Plans call for breaking up Site 1 through a series of pedestrian paseos, activated by commercial uses and lined with landscaping and seating, running between Cherokee and Las Palmas.

Aerial view of Hollywood CentralStudio One Eleven

An environmental study circulated for Hollywood Central indicates that the project would be built over a roughly 31-month period. The environmental study projects a completion date of 2027.

The project is one of a handful of large Hollywood developments on the horizon - including the multi-tower Crossroads Hollywood development on Sunset Boulevard to the south.

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