Plans for a mixed-use apartment building next to Guitar Center in Hollywood have been reworked, according to a recent application to the L.A. Department of City Planning.

Uncommon, the local real estate development firm attached to the project at 7441 W. Sunset Boulevard, had previously sought to raze three commercial buildings to clear the way for a new seven-story structure featuring 123 apartments above retail space and subterranean parking. However, the Planning Department recently terminated the entitlement application for that project, citing a lack of forward progress by the developer.

The apparent explanation for the lack of responsiveness by Uncommon was the developer's intent to opt for a much larger project. New plans filed with the City of Los Angeles calls for the construction of a larger 15-story building featuring 143 one-, two-, and three-bedroom homes above parking for 143 vehicles and 3,585 square feet of ground-floor commercial space.

7441 W Sunset BoulevardGoogle Maps

The new application relies on density bonus incentives, requiring that 18 apartments be set aside for rent as very low-income affordable housing in exchange for building a larger project than would otherwise be permitted.

Uncommon, which is currently building a 405-unit apartment complex in Van Nuys, recently ditched plans for a similar mid-rise building in the Beverly Grove neighborhood to refile with an application for a 15-story tower. The company also has plans for a 12-story apartment tower near the UCLA campus in Westwood.

The proposed project would rise opposite Sunset Boulevard from Greystar's Rae on Sunset apartments, a new 200-unit residential-retail complex . That site, along with the 7441 Sunset property, are visibly shaped by the former Pacific Electric Railway. The iconic Red Car system's Hollywood Line and Laurel Canyon Shuttle once had a junction at the intersection of Sunset and Gardner.

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