New details for West Hollywood's future tallest tower at 1000 N. La Brea Avenue

An initial study published earlier this month offers new details for a proposed high-rise development could one day rank as the tallest building in the City of West Hollywood.

The proposed project, first revealed in community meetings held in mid-2023, comes from Mid-Wilshire-based CIM Group, which acquired the notorious Cemex Hollywood Concrete Plant roughly one year ago. CIM is currently seeking approvals to raze the increasingly out-of-place industrial complex at 1000 N. La Brea Avenue to redevelop the underlying property with a new 34-story building which would feature 514 apartments above 30,000 square feet of ground-floor commercial space and a 674 parking spaces located in a podium and subterranean garage.

Plans call for a mix of studio, one-, and two-bedroom dwellings, with 128 to be set aside as affordable and workforce housing.

The tower, which would rise approximately 377 feet in height, is described in plans as an L-shaped structure with recesses and cutouts, using unevenly layered floors to allow for assorted balcony placements and overhang areas which could serve as outdoor gardens. Proposed finishes include wood-finish metal mullions and canopies, glass railings, and frosted glass windows. The tower's color palette would include neutral and earth-toned colors in shades of blue, gray, and brown. Additionally, billboards are planned around the exterior of the structure at seven locations.

Planned private open spaces include a fitness center, a lounge, a yoga room, a library, and an outdoor swimming pool. Additionally, an entry plaza with outdoor seating and an art feature would be located at the southwest corner of the site at La Brea and Romaine Street.

Wehoville previously reported that Large Architecture is designing 1000 La Brea.

According to the initial study, construction of 1000 La Brea is expected to occur over a roughly 32-month period commencing in October 2025 and concluding by June 2028. That schedule is contingent on approvals from the City of West Hollywood, including items such as a development agreement and a zoning map amendment.

CIM Group, which owns a number of properties along the segment of La Brea Avenue which divides the City of West Hollywood from Los Angeles, has transformed previously industrial blocks into a mix of apartment buildings, shops, restaurants, and office buildings leased by satellite radio provider SiriusXM and Kaiser Permanente. Its future plans for the area also include yet another office complex on the eastern half of the Cemex property, which falls within L.A. city limits. The Cemex property also borders a property at 1040 La Brea where CIM is planning a mid-rise hotel complex.

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• 1000 La Brea (Urbanize LA)